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Behind the Rebrand: Why GlueBug Got a Fresh New Look

Oscar Stuttgen


GlueBug 2025 new website

For over a decade, GlueBug has been dedicated to helping businesses stick—building bold brands, crafting compelling designs, and delivering creative solutions that make an impact. Since its founding in 2013, GlueBug has grown alongside the incredible businesses we’ve worked with, evolving from a one-person creative consultancy into a full-fledged agency serving clients across industries.

But as GlueBug transformed, so did the creative landscape. The way businesses connect with their audiences has changed, and the services we offer have expanded to meet those evolving needs. It was time for our brand to reflect who we are today—sleek, strategic, and built for the modern business world. That’s why we’re thrilled to unveil GlueBug’s rebrand: a fresh new look, refined services, and a renewed vision for the future.


Why Rebrand?

Every great brand evolves. Just like the businesses we work with, GlueBug needed a visual identity and messaging that matched our expertise, creativity, and ambition. While our foundation remains the same—helping brands tell their stories through exceptional design and strategy—the way we present ourselves needed to be as polished and intentional as the work we create for our clients.

This rebrand wasn’t just about aesthetics. It was about clarity. We wanted our brand to feel as bold, professional, and innovative as the businesses we serve, while making it even easier for clients to understand what we do and how we can help.


What’s New?

A Modern, Cohesive Identity – A fresh logo, a refined color palette, and a sharper, more sophisticated visual system that reflects our evolution.

An Updated Website – A streamlined, user-friendly experience that showcases our work, services, and expertise while making it easier for businesses to connect with us.

Refined Services – Over the years, GlueBug has expanded to offer more than just branding. We’ve fine-tuned our offerings to focus on branding & identity, website design, print & promotional materials, and social media graphics—tailored for small to midsize businesses that need high-impact creative without the agency overhead.


Same Passion, Stronger Vision

While our look has changed, our commitment to helping businesses stand out hasn’t. Whether you’re an entrepreneur building a brand from scratch or a company ready to refresh your image, GlueBug is here to craft creative that connects, resonates, and lasts.

This is more than a rebrand—it’s a new chapter. And we’re just getting started.

Check out our new website, our updated services, and let’s create something incredible together.


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